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Headshot of Shellean Campbell Samuels, founder of Mia Bella Beauty, smiling.

Shellean Campbell Samuels

Founder, CEO & Beauty Alchemist

My name is Shellean Campbell Samuels, and I’m the proud founder of Mia Bella Beauty—a skincare brand born out of love, care, and a deep understanding of what it feels like to struggle with skin that doesn’t always feel like your own.​ At Mia Bella Beauty, we create luxurious, effective, and inclusive skincare designed especially for those with sensitive, dry, eczema-prone, and hyperpigmentation-prone skin.

 

Every formula is crafted to nourish, protect, and restore, so you can finally feel confident in the skin you’re in. With my background in healthcare, I know that wellness and self-care go hand in hand. That’s why our products combine science-backed knowledge with nature-inspired ingredients—a perfect balance of safety, effectiveness, and indulgence.​

 

My own journey with skincare struggles sparked the passion to build something bigger than products—it’s about creating a space where confidence, self-love, and natural beauty are celebrated. Through Mia Bella Beauty, my mission is simple: to help you feel beautiful, radiant, and cared for every single day.

Mia Bella Beauty — Naturally Beautiful. Effortlessly You!

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