
Shellean Campbell Samuels
Founder, CEO & Beauty Alchemist
My name is Shellean Campbell Samuels, and I’m the proud founder of Mia Bella Beauty—a skincare brand born out of love, care, and a deep understanding of what it feels like to struggle with skin that doesn’t always feel like your own. At Mia Bella Beauty, we create luxurious, effective, and inclusive skincare designed especially for those with sensitive, dry, eczema-prone, and hyperpigmentation-prone skin.
Every formula is crafted to nourish, protect, and restore, so you can finally feel confident in the skin you’re in. With my background in healthcare, I know that wellness and self-care go hand in hand. That’s why our products combine science-backed knowledge with nature-inspired ingredients—a perfect balance of safety, effectiveness, and indulgence.
My own journey with skincare struggles sparked the passion to build something bigger than products—it’s about creating a space where confidence, self-love, and natural beauty are celebrated. Through Mia Bella Beauty, my mission is simple: to help you feel beautiful, radiant, and cared for every single day.
Mia Bella Beauty — Naturally Beautiful. Effortlessly You!


